1988 - 1978

1987: Cesare Casadei joins the company as Sales Director and launches exports to the market of Eastern Europe. 1986: An advertising campaign by Hiro sees Casadei start to use word-famous photographers to develop its image.
1982: Casadei pioneers exports to the Middle East.

1981: Casadei boutiques make their debut in Ferrara and Rimini.
1980: The first Italian boutique opened in Florence.
1978: The first U.S. showroom is inaugurated on New York’s Madison Avenue.