1988 - 1978
1987: Cesare Casadei joins the company as Sales Director and launches exports to the market of Eastern Europe. 1986: An advertising campaign by Hiro sees Casadei start to use word-famous photographers to develop its image. 1982: Casadei pioneers exports to the Middle East.
1981: Casadei boutiques make their debut in Ferrara and Rimini. 1980: The first Italian boutique opened in Florence. 1978: The first U.S. showroom is inaugurated on New York’s Madison Avenue.